This student project was my senior art exhibition. I designed a brand of embroidery kits called needles&knots. When designing, I wanted to create a brand that was geared towards beginner embroiderers. As a result, I designed with words like inviting or engaging in mind.
Website
I designed the website with simplicity in mind. I wanted to make the experience as east as possible without sacrificing good design.
Instagram Post mockups
Two instagram mockups were featured in my exhibition. I designed the posts to advertise the embroidery kits. Each post features a caption specific to the post as well as a picture of a kit.
Branding Style Guide
As a part of designing with the intention to be inviting, I chose colors that were a mixture of pastels and bright colors. Pastel purple was used as the base in the booklet and some of the packaging. The two shades of pink are intended to be a pop of color to draw people in.
When designing the brand guidelines, I incorporated the pattern of embroidery hoops, needles, and scissors thoroughout. This pattern has become a key feature in the needles&knots brand. As well as the pattern, I repeated a running stitch throughout the booklet as well to further incorporate embroidery. The running stitch ties most of the pages together and even connects some of the elements together.
